I watched season 1 of Restaurant Startup last year and have begun watching season 2. Anyone else? If you are not familiar with the show, it involves 2 judges/restaurateurs (Joe Bastianich and Tim Love) who give two food business owners the chance to convince them to invest in their respective restaurant concepts. For example, the owner of a food truck that serves Central American food would be faced against a catering company that specializes in Korean Food. Both want to take their businesses to the next level by opening a bricks and mortar restaurant but they need capital.
Each owner serves a sample of their food to Bastianich and Love while giving them a brief overview of their vision and business model for a bricks and mortar restaurant. Based upon the food and business prospects, Bastianich and Love choose one or the other owner to move forward.
Bastianich and Love give the contestant $7,500 to open a restaurant in a space they are given and execute one dinner service for the public and the judges. The owner does not have to spend any of the money on real-world things like rent, payroll, insurance, etc., but they use the money to buy the food, hire an interior designer, purchase furnishings, develop a logo, and however else they chose to spend the money.
The contestant creates a menu for the restaurant and conducts a full dinner service (with help of course) for the public as well as Bastianich and Love. Based upon customer reviews and their own impressions, Bastianich and Love may or may not make the potential owner and offer to invest in his/her business concept.
I am not nearly as excited about the show as some people on other internet boards, but I have found the show to be somewhat interesting. Nothing spectacular, but something different in the ocean of food related shows.