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There goes the whole food truck thing

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Jenise

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There goes the whole food truck thing

by Jenise » Tue Jul 19, 2011 11:37 am

It was so edgy when that brick-and-mortar renegade in Los Angeles started selling something most people had never heard of, the "Korean taco" from a vehicle long associated with construction sites and poor hispanic neighborhoods. But that's all going to hell, because, per the L.A. Times: Soon Southern Californians will be able to buy barbecued beef from a Sizzler U.S.A. truck, and Arizonans grab a foot-long from a Subway sandwich truck. Fatburger franchisees have seven trucks on order, for use in the United States and overseas. Johnny Rockets has a truck in Washington, D.C., with plans for more around the country.

[i]"Ten percent of the top 200 chains will have trucks on the road within the next 24 months," predicted Aaron Noveshen, a restaurant industry consultant who co-owns the Pacific Catch restaurants in San Francisco and the online food-truck portal Mobi Munch. "They're all talking about it."

The idea of running a Sizzler truck grew after the chain's chief executive, Kerry Kramp, saw people wait for nearly an hour to get food from vendors parked along Abbot Kinney Boulevard in Venice.

"I became a food-truck-crazy maniac like everybody else because I couldn't figure out what in the world was making people stand in line for 45 minutes," he said. "I was thinking, 'These people should be going to Sizzler.'"


Sizzler? Have to admit I didn't realize Sizzler was still around.
My wine shopping and I have never had a problem. Just a perpetual race between the bankruptcy court and Hell.--Rogov
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Karen/NoCA

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Re: There goes the whole food truck thing

by Karen/NoCA » Tue Jul 19, 2011 2:56 pm

Humm, went to Subway's once, never went back, and have never been to a Sizzler, much less a taco truck. Have always wanted to be in an area known for the street food, but we tend to stay away from large cities. We have two taco trucks in Redding who place themselves at favorite places. It is said one is better than the other. All I can think of is all the flies floating around inside.
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Mike Filigenzi

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Re: There goes the whole food truck thing

by Mike Filigenzi » Tue Jul 19, 2011 3:51 pm

I guess it had to happen. I don't think this will drive all of the interesting food trucks out of business, though.
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