This makes me Wild

So I went down to the local store to pick up some tins of tuna - what would vitello be without tonnato?

Now maybe I am missing something, but the manufacturer or maybe the importer (the fish was from Thailand) had emblazoned across the label - Wild! (flip side for Francophones, 'Sauvage!')

Am I missing a whole farmed tuna industry, or isn't all tuna by definition wild and not cultivated in captivity. In which case I have to wonder why the Powers that Be allow meaningless puffery on packaging when they are so quick to hammer many trivial labelling things that aren't important.

Apparently, it's not all "wild". http://www.eurocbc.org/page809.html

Maybe that's what they meant, Howie, although all tuna are wild caught, the only difference with the 'farmed' stock being that they fatten it before killing it. Interesting.

[Jenise]

But I'm sure it's more marketing than anything, which is what irritates you. Like "dolphin safe tuna" which was all the rage a few years ago. I want to know why no one feels sorry for the tuna!

Because we nurse our babies, like a dolphin/porpoise.

And tunas don't do that.

So I went down to the local store to pick up some tins of tuna - what would vitello be without tonnato?

Now maybe I am missing something, but the manufacturer or maybe the importer (the fish was from Thailand) had emblazoned across the label - Wild! (flip side for Francophones, 'Sauvage!')

Am I missing a whole farmed tuna industry, or isn't all tuna by definition wild and not cultivated in captivity. In which case I have to wonder why the Powers that Be allow meaningless puffery on packaging when they are so quick to hammer many trivial labelling things that aren't important.

Bill, dunno how it is up in your fair country, but Federal regulation now requires that fish for sale must be labeled with their origin (i.e., wild-caught or farmed) as well as where they come from. There is an ongoing brouhaha here about the rampant mislabeling of fish, but perhaps those cans are labeled they way they are to comply with US law.

Mark Lipton