Matilda, count me among the old grump-buckets who wince when Christmas merchandising starts early.
WCRB is Boston's radio station devoted exclusively to classical music. It was originally a commercial station, but after the death of its president and founder, Richard L. Kaye the station was bought by Boston public broadcasting organization WGBH (the folks who brought us The French Chef and Joyce Chen Cooks). Anyway, WCRB did live broadcasts of the Boston Symphony Orchestra every Saturday starting at 8 PM (they still do). BSO concerts vary in length and so the 10 PM to midnight time slot couldn't be formally scheduled as a program. To fill this dead air, Richard L. Kaye personally hosted a program called WCRB Saturday Night. It featured quirky classical music, Klezmer (Kaye was a big fan), satire from Stan Freberg, Tom Lehrer, Gerard Hoffnung, etc., and a half-hour British radio comedy (The Goon Show and Round the Horne and the like).
In the mid 1950s Stan Freberg released a satirical sketch called Green Chri$tma$ that was a parody of Dickens's A Christmas Carol. Bob Cratchett is a spice merchant from New Jersey. Scrooge is an advertising consultant chairing a meeting to help merchants with Christmas-based ad campaigns. When he hears that Cratchett was sending out Christmas cards featuring the Three Wise Men, Scrooge exclaims, "And they're bearing your spices! Now that's excellent!". He doesn't understand when Cratchett explains that there's no product in it, and he considers "Merry Christmas to you and yours" to be an odd slogan. The sketch features several appalling Christmas ad campaigns that are only a step further down the slippery slope than the real ones. For instance:
"And I suppose you'll have a pack of your cigarettes peeking out of Santa's bag again?"
"No, this year he'll be smoking one. And it's made him more rugged, too. Both sleeves rolled up and a tattoo on each arm. One of them says 'Merry Christmas'"
"And the other one?"
"Less tars."
Richard L. Kaye would play Green Chri$tma$ every year on the next show after he'd heard or seen the first Christmas-based advert. Originally this took place sometime in November, but gradually it got earlier and earlier. Kaye gave up the tradition when he played Green Chri$tma$ the weekend after the US July 4 Independence Day holiday.
-Paul W.