Gift link: https://www.nytimes.com/2024/05/09/dini ... =url-share
"How do you assess the value of Beaujolais?
I know people with merciless memories who recall when nobody would think to spend more than $10 for a bottle. They are appalled to see bottles of good Morgon retailing today for $50, $60 or even more.
The price of Morgon — of all wines, really, and just about everything else — seems unthinkable compared with the going rates decades ago. But it’s not just inflation. Equally important is the vast distance Beaujolais has traveled since its days as a cherished but inconsequential thirst-quencher."
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