by Bob Ross » Tue Mar 06, 2007 8:29 pm
More from the Wall Street Journal:
Oenophiles See Double
My colleague John Wilke broke the news this morning that federal prosecutors are investigating counterfeit wine sales.
According to the article, wine auctioneers Christie’s and Zachys have been sent subpoenas, along with others. Investigators are looking into whether auction houses, collectors or importers sold counterfeit wines despite doubts about vintages’ authenticity.
The investigation was probably sparked in part by billionaire and collector Bill Koch’s battle with German wine seller Hardy Rodenstock, who Mr. Koch charges forged bottles of wine allegedly owned by Thomas Jefferson and Czar Nicholas II. (See Wilke’s fascinating article about the dispute from last September.)
Wine counterfeiting has proliferated because of the wine boom that’s sent prices for many vintage wines well past $1,000 per bottle. One expert estimates 5% of rare vintages sold today may be fake. Since creating fake wine is relatively easy — especially with very old bottles, as labels are easy to forge — the business has become highly profitable. And it’s very difficult for wine experts to sniff out fakes, since counterfeiters have become increasingly sophisticated, using syringes to inject new wine into old bottles and elaborate label-printing technology.
How can oenophiles avoid fakes?
Stephen Bachmann, the CEO of Vinfolio, an online wine store and collector-service company, says buyers should follow three rules:
1. Avoid the rich stuff. Mr. Bachmann says counterfeiters typically target bottles that sell for $1,000 or more. So he recommends buying slightly lower-priced wine: “There are plenty of great wines for less than $1,000.” He also says he avoids selling bottles that are older than 1960 or 1961, since they have a higher risk of being bad or turning out to be fakes.
2. Check the labels. Sometimes a cursory check of the label’s history can uncover frauds. He said he recently discovered a fake 1990 Rayas that had a 1991-type label in one of his customers’ cellars.
3. Buy originals. If you’re determined to buy vintage, try to buy directly from the winemaker, or from collectors who were the original buyers. “Try to understand the chain of provenance,” he says. “You want to buy from the chateaux or from the guy who’s had it in his cellar from the beginning. You want to avoid wine that’s been traded a lot.”
Robert Bohr, the wine director at the restaurant Cru in New York, adds that the most-important lesson for wine buyers is to avoid deals that sound too good to be true.
“People want it to believe that they’re going to get that 1947 Petrus magnum for $20,000, and it’s in mint condition with no seepage,” he says. “They want to be the hero who comes to the dinner party and has that bottle of wine that nobody else has. They want to believe the dream. But oftentimes, it’s not true. They open it up and I’m the one who has to tell them that their ‘47 Petrus tastes more like a 1975 Australian Shiraz. It happens more than I would like.”