Georgian wines are having a Renaissance in Israel the last couple of years. A few years ago, a young woman went to culinary school in Italy and wound up travelling in Georgia and fell in love with the wines. She comes back to Israel and starts a small import boutique specializing in mostly natural wines from Georgia.
She then made an inadvertent tactical mistake. She was sort of misquoted in a local interview as being a pioneer importer of natural and organic wines. That drew the wrath of another boutique importer, a rather feisty, blood and money thirsty pair, who actually had been importing natural wines for a bit. In one of those strange, inexplicable coincidences
this importer went the full monty in Georgian imports shortly after the interview. Currently, it feels like more Georgian wineries are imported to Israel than classified Bordeaux growths.
The Georgian people still don't know what hit them but they're not looking this gift horse in the mouth.