Not The Onion. A real news release.
Shanken News Daily wrote:Dear Subscriber:
We are excited to launch a new newsletter dedicated to covering developments in the emerging cannabis market for drinks industry executives. Content will include interviews with key executives, sales trends and data, regulatory news, mergers and acquisitions, and profiles of ascendant companies and brands within the North American cannabis industry.
As you may have noted, many wine and spirits industry companies are getting involved in cannabis, and making huge investments. Among them, Constellation has invested $4 billion in Canopy Growth Corp, Southern Glazer’s Wine & Spirits has partnered with Aphria in Canada, and Breakthru Beverage has aligned with CannTrust in Canada. Meanwhile, Ste. Michelle Wine Estates parent Altria has invested $1.8 billion in Cronos Group.
There are now discussions underway in Washington, D.C. about legalizing cannabis sales in the U.S. at the federal level. One possibility is that cannabis will be sold and regulated through wine and spirits distributors and retailers. In addition, a number of states have already approved recreational cannabis consumption within their borders, and others are laying plans to do so.
For this reason, we are launching this new free publication on a weekly basis. When and if the cannabis industry reaches a level that warrants it, we will increase the frequency.
As a subscriber to Shanken News Daily, you will receive our new cannabis newsletter in your inbox each Tuesday free of charge.
Sincerely,
Marvin R. Shanken
