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A story about wine shopping

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A story about wine shopping

by Jenise » Thu Aug 25, 2016 12:50 pm

I was at a local grocer yesterday. Two ladies were wandering the wine department looking for something European in particular but didn't seem to know a lot about wine. There was no one around so I asked if I could help. Turns out they wanted, of all the geeky things, an Austrian Gruner Veltliner.

At precisely that moment the apparent new wine guy, a thick blonde with a Fu Man Chu moustache whose existence I was previously unaware of, magically appeared, as did a store employee who has contributed to that department but isn't a quote-unquote wine steward.

They both confirmed there were NO Austrian wines in the store. I said, "That's a crime," and then mentioned that there's a fantastic gruner being made here in Washington by a winery called Savage Grace. "In fact," I said, "I just bought another bottle last week. They carry it at Seifert & Jones in downtown Bellingham." To be helpful but admittedly just as much to shame the two employees, I added that Seifert and the two Food Coops both have Austrian Gruners in stock.

At this moment Fu Man Chu walks a few feet away and returns with a smug "There, I fixed it!" look and hands me a bottle of bubbly called 'Sauvage', proving only that the entire conversation so far had been totally over his head. But I decide not to out him, and instead turned the bottle over and seeing the name "Gruet Family" on the back, asked if this was the Gruets of New Mexico.

"No," he said, "it's Methode Champenoise."
My wine shopping and I have never had a problem. Just a perpetual race between the bankruptcy court and Hell.--Rogov
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Well....

by TomHill » Thu Aug 25, 2016 6:53 pm

Sounds like a pretty pitiful story and a comment on our times, Jenise.
I hope they didn't fall for the Gruet.
Tom
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Re: A story about wine shopping

by Mark S » Thu Aug 25, 2016 7:01 pm

Obviously, they hired the wrong customer person! :wink:
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Re: A story about wine shopping

by Jenise » Thu Aug 25, 2016 7:24 pm

What's such a crying shame is that when I moved here, this particular chain (local, independent, and classy) each had it's own wine steward. They could stock the department as they pleased (along with certain branded wines, natch) to suit their clientele. They all wore white shirts and ties. It was a real profession and paid a living wage. I found a guy whose tastes were similar to my own and who stocked these great value imports that I'd been curious about from reading online but rarely seemed to just run into at my previous home in Southern California even though, basically, everything's supposedly available there.

The very store where this happened had the highest sales in the county. Geeks from Canada slipped down for major purchases, and all that.

But this chain is now owned by Albertson's and there's a new corporate mentality. The wine stewards wear the same green short sleeve shirt all other store employees wear ("because we're Northwest Fresh!"), and though there are still some pros in town at a good wine, store, a deli, and the two Food Coops, the neat little wine store within the grocery store concept is dead.
My wine shopping and I have never had a problem. Just a perpetual race between the bankruptcy court and Hell.--Rogov
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Re: A story about wine shopping

by Jeff Grossman » Fri Aug 26, 2016 2:18 am

Amazing story, Jenise. I never thought about gruet veltliner that way. :shock:
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Re: A story about wine shopping

by Dale Williams » Fri Aug 26, 2016 10:00 am

Terrible but not really surprising story
My limited experience with places where supermarkets sell wine is that it generally leads to little knowledge or care. I'm sure there are exceptions.
If not that every independent wine store is great (and certainly many "package stores" are even worse), but for the most part more knowledge.
Of course, in this case it's not just lack of knowledge but inability to listen and learn
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Re: A story about wine shopping

by Dale Williams » Fri Aug 26, 2016 10:03 am

Jenise wrote:The wine stewards wear the same green short sleeve shirt all other store employees wear ("because we're Northwest Fresh!"),.


https://www.youtube.com/watch?v=7sELqobCIXU
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Re: A story about wine shopping

by Jenise » Sat Aug 27, 2016 1:55 am

Dale, that made me laugh out loud.

But yeah, supermarkets aren't wine hotspots. That's why it was such a surprise to move here (when there were no wine stores) and find the supermarket stewards in the Haggens chain empowered to build their own departments. The one I bonded with (who remains a close personal friend), stocked names like Baudry, Inama, and Huet plus Austrian wines, Jura wines and imports from Kermit Lynch, Thierry Thiese, Joe Dressner, and the Cavatappi book. The wine departments were destinations in and of themselves.

Obviously, not now. And I've been watching it happen, but even within that trend this guy was particularly bad.
My wine shopping and I have never had a problem. Just a perpetual race between the bankruptcy court and Hell.--Rogov

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