by Hoke » Tue Sep 22, 2015 2:12 pm
As to Campari and cochineal: yes, Mike F. has it correct. The controversy came when craft bartenders heard the original formula was changed from cochineal (beetle-shell derived color base) to products considered safer. Several bartenders were offended simply because the product was changed; apparently it was no longer the "real stuff", not authentic. So they began to turn to other spirit (and wine) amari.
Same thing happened with Lillet. Originally it was called "Kina-Lillet", and the common belief was that when they switched to simply Lillet, they changed the formula and sweetened it up so it came across as less bitter. (To this day, devoted craft bartenders will tell you the most proper way to make a Vesper is to sub Cocchi Americano for the Lillet---makes it closer to what Bond was actually drinking. And it does make for a superb Vesper, I will say.)
As to the appeal of the Negroni, the wisest thing I ever read about a Negroni (and therefore cannot remember who the hell wrote it) was that to become a fan of the Negroni, you must drink at least three (not all at the same time, mind you). It takes three tries to acclimate yourself to an extremely conflicting and austere drink like this. But when your mouth gets familiar with the extreme bitterness of the Campari, and perceives the intrinsic balance of the three components...you are hooked.
But that same thing is why there are endless variations of the original Negroni, substituting one or more of the three elements. I like, on occasion, a Mezcal or Tequila instead of gin. I also fondly recall experimenting with several other amari in a Negroni. Cappelletti is less intensely bitter and lighter than Campari. Cardamaro is a wine amaro using cardoons and Blessed Thistles (relatives of the artichoke family) that make for a remarkable Negroni. And so on and so on.
So even people who are already accommodated to amari need frequent....oh, hell, I don't know----re-tuning or re-introduction or establishing a base of bitter elements?....because bitters are so varied, so complex and so challenging.
But I've found the exploration is such a tremendous reward as to be totally worthwhile. Delving into amari and the search for balance in cocktails is much the same as my original love affair with wine, and for many of the same reasons.