**PRESS RELEASE**
*****tm: Sulfite Remover Will Restore the Freedom of Choice
For Millions to Enjoy Any Wine Free of Sulfite Preservatives
ST. LOUIS (April 6, 2015) – The lives of millions of wine lovers who avoid sulfites
and preservatives or suffer from sulfite sensitivities will forever be changed in
2015.
YourBevCo LLC, a St. Louis, Missouri startup that focuses on developing innovative
devices that remove problematic ingredients from beverages, has launched an
Indiegogo.com campaign to fund its high-tech, sulfite removal product playfully
named *****TM. ***** is a single use, consumer friendly, disposable device that
easily removes all sulfites from any 8 oz. or less glass of wine in just seconds
without affecting the taste, appearance or aroma.
Alan MacInnes, CEO & President of YourBevCo, said the team came up with the idea for
***** as several of them have had close experiences with ingredient sensitivities,
including sulfites.
“We formed YourBevCo in mid 2013 to develop products that remove problematic
ingredients from beverages. We discussed the issues that arise from sulfite
sensitivities. I had an immediate interest because my wife happens to be one of the
millions that suffers from sulfite sensitivity and as a result has negative health
consequences after drinking only a glass or two of wine” he said. “We took this idea
for a sulfite removal device to other scientific colleagues and beverage industry
experts who all validated the need for a consumer friendly device like this. It
became very clear that this was a product that needed to be created, so ***** was
born.”
Sulfites are chemical compounds added to wine and other beverages to preserve it for
shipment and to prolong the shelf life for retail. Sulfites are currently listed
among the top 10 food allergens affecting the general population today. Millions are
affected by sulfites, many of who are unaware of their own sensitivity. Reactions
can include the following:
• Headaches
• Blotchy skin, redness, rash or flushing of the face
• Stuffiness, nasal congestion and breathing difficulties
• Upset stomach, diarrhea and vomiting
• Low blood pressure, dizziness
*****, utilizing a precise quantity of proprietary developed active ingredients
that are 100% safe and approved for use in food and beverages, is the fastest and
easiest way to remove all sulfites from any wine, anywhere, anytime. ***** also
removes all sulfites from any 8 oz. serving of cider or champagne.
“If you can stir a drink, you can easily and quickly enjoy sulfite free wine,” says
John Giarrante, Chief Marketing Officer for YourBevCo. “We worked hard to make sure
the product was easy to use. Just remove the ***** aerator stick from its package,
give your glass of wine a couple of quick stirs and that’s it, you just removed all
the sulfites from your wine. It is amazingly portable too; about the size of a stir
straw, it can be kept just about anywhere, in your purse or in your pocket. Just
*****, Swirl it, Enjoy your wine Sulfite Free”.
MacInnes said he anticipates a large demand for *****. Months before the Indiegogo
launch, his team had been busy presenting the idea of ***** to the innovation
community and wine industry as well as to individuals involved in the health and
wellness industry.
“There has been a great reaction and high level of interest in this product,”
MacInnes said. “We are very excited to be able to bring this product to market and
offer those who either suffer from sulfite sensitivity or want to live a healthier
lifestyle by eliminating sulfites from their diets. ***** lets you enjoy your
favorite wine without the worry. After all, life is just better with wine”
About ***** (
www.just*****.com) - Download ***** Press Kit at
www.just*****.com YourBevCo Media Contact: Alan MacInnes -
alan.macinnes@yourbevco.com*****, Swirl it, Enjoy It, Live Sulfite Free. Please visit
www.igg.me/at/just*****for more information. Make sure to sign up to receive updates on our Indiegogo
campaign launch and product news at
www.just*****.com. Follow ***** on Twitter
@Just*****, Facebook, LinkedIn and Google+. Join the Sulfite Free Movement!
The ***** Indiegogo campaign can be found at
www.igg.me/at/just*****.
