Wine Packaging: Pret a Boire

Call me old fashioned, but I don't find this type of packaging attractive at all. What is the likelihood that it will catch on?

http://www.prlog.org/11850217-pret-boire-the-next-big-thing-in-wine.html

Similar ideas are in the shops here.

Marks & Spencers sell a stubby 'unbreakable' stemmed plastic wine glass filled with wine and with a tear off foil seal .

Not for everyone certainly, but its popular with singles who want a no-fuss single glass of wine at the weekend or with those travelling.

Pictures here http://www.wineinnovationsltd.com/