Building On ChocoVine’s Success, Clever Imports
Will Launch New Fruit-Cream Wine
Clever Imports, the Florida-based creator of the ChocoVine chocolate wine brand, is launching a new brand called VineSmoothie—a French Chardonnay-based fruit-cream wine. VineSmoothie will hit the shelves in April and retail at around $10, the same price as ChocoVine. The 14%-abv brand will start with four flavors: Peach, Berry, Pineapple Coconut and Strawberry.
“We think this fruit-cream wine profile can be bigger than chocolate wine,” says Steven Katz, CEO of Clever Imports, who is targeting 250,000 cases for VineSmoothie in its first 12 months on the market.
(From Marv's Shanken News Daily.)
