White Castle testing wine, beer sales at Indiana shop

[Robin Garr]

Comments?

http://www.dispatch.com/content/stories ... -shot.html

Beer goes with sliders, as anyone knows. Not sure about wine, though. On the other hand, a robust wine can certainly complement BBQ. In fact, BBQ is more of a real meal than sliders, and certainly deserves the option of wine. I would imagine the BBQ is also more expensive than White Caste burgers (what isn't?), justifying a more expensive beverage. Even (or especially) something with noticeable residual sugar, like the California burgundies of old, would do quite nicely juxtaposed against the even more sweet BBQ sauces.

Oh, those culinary revolutionaries in Indiana!

Mark Lipton

I'd like to suggest that, to keep with the White Castle vibe, they sell bags with a dozen airline bottles. And if this actually comes to pass, the WC legal department should notice where they can send royalties.

Oh, good, now instead of having to fly to Paris to have wine with my McBurger on the Boul'Mich, I can go to the Indiana suburb of Louisville for my continental delectations.

[Robin Garr]

Oh, those culinary revolutionaries in Indiana!

I think they're going after the Purdue market, Mark.

I think they're going after the Purdue market, Mark.

Nah, they would've sited it in West Layflat if that were the case. The location they're using targets the highly desirable swing shifts at Wabash National and Caterpillar. I'm betting that beer sales outstrip wine sales by 10-to-1 margin at least.

Mark Lipton

Does anyone who is not already drunk actually go to White Castle? W.C. liquor sales smacks of a "put out the fire with gasoline" marketing strategy to me. What's next, strippers?