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NY Times Flubs Appellation Story

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Dave Erickson

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NY Times Flubs Appellation Story

by Dave Erickson » Mon Nov 28, 2011 9:45 am

Once upon a time--not long ago at all--there was an appellation in the Rhone called Coteaux du Tricastin. The appellation's name was also the name of a nuclear power plant. The appellation was recently renamed; it is now called Grignan-les-Adhémar. To read the NY Times story published on Nov. 25, you'd think the reason for the change was something that had been a long time coming; a gradual realization that the association with the nuke plant was hurting sales. Here's the link: http://www.nytimes.com/2011/11/26/dining/26iht-wine26.html?_r=1&ref=dining.

What the Times story fails to mention is that in July 2008 there was a spill at the Tricastin nuclear plant, wherein 4,755 gallons of Uranium solution containing natural uranium were accidentally released. That's when sales started falling off. Here's the Wikipedia entry: http://en.wikipedia.org/wiki/Tricastin_Nuclear_Power_Plant#Incidents.

I just happened to remember what really happened because I'd reviewed the wine (very favorably, I might add) in March. I had no special knowledge; the information on the Tricastin incident, the subsequent fall in sales, and the campaign to change the appellation name was easily obtainable, had the Times reporter bothered to look.

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