It was made pretty clear when I was in Cahors last year (Jeffords was working on the event) that the AOC and the community have bought into the triple market approach of having three different directions for Cahors---the low priced grocery items made fairly simple and straightforward, leaning on some softer Malbec and Merlot iterations; the traditional and ancient style of monolithic, dark and long-aging before drinkability wines; and the outright cult new world Rollandized/Parkerized style with phenolic over-ripeness, jam galore and heavy sweet oak.
Pretty smart, if you ask me; if not inevitable considering today's market global market. And from what I saw, there's good wine in every price segment/style. Admittedly, I had to look harder to find my definition of "good" in the cult of ego wines, but that's individual taste. I do feel there is more available for a wider range of tastes than ever before in Cahors, and that will continue to improve.
I'm all for tradition, but that can also be twisted into an artificial reactionary conservatism that locks a region into something that the market doesn't respond to. And that benefits no one. Wine, to be appreciated, has to be consumed. And to be consumed, it must be purchased, so the producer can keep on producing and the consumer can keep on consuming. If one of those incentives is taken away because someone forces adherence to only what-used-to-be, then in the end the vines get ripped out and a "useful" crop is put there instead.
Okay, now I'll get off my rickety soapbox.
