Music influences wine taste..Hendrix and Bdx?

Do you think your palate is influenced by the music you are listening to while sipping? This researcher does...

http://news.bbc.co.uk/2/hi/uk_news/7400109.stm

If this is true, Dylan would make all my wine taste corked!

JB

Do you think your palate is influenced by the music you are listening to while sipping? This researcher does...

http://news.bbc.co.uk/2/hi/uk_news/7400109.stm

If this is true, Dylan would make all my wine taste corked!

JB

Or ancient, obsolete, and out of touch with reality.

BH

I'm not going to talk with you guys any more!

What's reality got to offer us, anyway?

As I have long posited, Aurelio Montes is the George Washington and the Elvis Presley of Chilean wine. This is his Elvis side coming out; even though he's not playing "Don't Be Cruel" to his barrels.

Yawn.

Yawn.

Bob, did that need to be said?

Aagh just me I guess. I am in a wine tasting mood and this kind of thread does nothing for me...I know just ignore.

The Cahors thread is of real interest but little comment (maybe warm up later). Tim posted on UK site and tons of comments, why does it not happen here? Used to eh.

There is probably no doubt about it! I just finished the remnants of a bottle of Jean Monnier '07 Beaune Montrevenot 1st Cru and it was perfect with a piece of dark chocolate and Shostakovich String Quartets 1,8 &9 (Eder Quartet) and both were spot-on! But the same would apply if your favorite was Oscar Peterson's rendition of "Porgy and Bess" or Dave Brubeck, or etc. etc. A beautiful wine, with your idea of beautiful music is just like beautiful wine with beautiful food. We just finished a grilled red snapper with grilled vegetables and polenta (in South Carolina we call it left-over grits), the wine was the '09 Le Cabrioles Rose' (100% Cab Franc), and it was not only the same color as the fish, it was spot-on with the dish. Just thought I would mention this as well, though the music and 1er Cru didn't intervene until later!

[James Roscoe]

Yawn.

What would Doris say? I am sure she plays Tommy Dorsey when she drinks her California Chardonnay!

Yawn.

What would Doris say? I am sure she plays Tommy Dorsey when she drinks her California Chardonnay!

I thought she said:"Que syrah, syrah".

[James Roscoe]

Good point! She probably drinks shiraz though.

More marketing BS.

Interesting, Julia, and thanks for the cite, but you question is misleading in that it asks if music affects the palate (I'm assuming, perhaps incorrectly that by palate you referred to taste, not buying preference).

The question should be "Does music affect the sort of wine people buy?" - nothing in fact to do with palate/taste at all, just associations.

Same school of marketing that arrived at the conclusion that a guy dressed up in a chicken suit will sell more greasy birds for the Colonel.

A propos the idea of music and wine, I often turn music off altogether if I am concentrating on wine tasting, but enjoy having it on if I am simply indulging in wine drinking. Do others have trouble concentrating on the wine when some idiot is talking in your ear? I have actually had to tell the guy next to me at a tasting to STFU, and that no one was interested in what HE thinks of the wine but him.

And let us not forget Wagner's Cry of the Valkyries with Krug 1988.

More marketing BS.

Interesting, Julia, and thanks for the cite, but you question is misleading in that it asks if music affects the palate (I'm assuming, perhaps incorrectly that by palate you referred to taste, not buying preference).

The question should be "Does music affect the sort of wine people buy?" - nothing in fact to do with palate/taste at all, just associations.

Thanks, Bill. The "research" (and I use that term lightly here) cites that people perceive red wine for example, to be more powerful and robust if listening to powerful and robust music.
The results were put down to "cognitive priming theory", where the music sets up the brain to respond to the wine in a certain way.

Now you and the Professor may be on to a new selling gimmick, the back label could recommend music pairings along with food pairings.
"Wine manufacturers could recommend that while drinking a certain wine, you should listen to a certain sort of music," Prof North said."

However, if it is, as you suggest, that the question is if the music influences the wine purchases, can you imagine how quickly wine merchants could unload that excess inventory if they could just pipe in the correct subliminal tune?

JB

I believe Richard, Dave and Rogov may see their suggestions on the backs of wine labels in the not too distant future, if this theory takes off!


Jb

I'm not going to talk with you guys any more!

What's reality got to offer us, anyway?

Okay, Chaim, I'll bend...Dylan and Rombauer Zin would make a perfect pairing.



JuliaB

Or perhaps MD 20/20..same difference

[James Roscoe]

Ouch! That's not nice! MD 20/20 has less alcohol if I am not mistaken.