Are You Drinking Rejected Wine?

Sales pitch I received in the mail from a wine club I used to belong to.


" Are you drinking rejected wine?

Many of the wines found in stores these days are made from wine that wineries have rejected and sold to Bulk Wine Brokers. The Brokers then blend it with other rejected wine, and often add sugar or wood chips for flavor. This "Bulk Wine" is then bottled with a pretty label and sold to you.

Don't you deserve better? "


I always reject sales pitches that use FUD (Fear Uncertainty Doubt) (see http://www.wineloverspage.com/forum/village/viewtopic.php?f=3&t=24255&start=72#p239986 but like most sales pitches, there is usually a grain of truth to mangle and distort. So what is the "truth" to this pitch?

David

[David M. Bueker]

You know the '99 Texier Hermitage is damned fine juice that was "rejected" by Chave.

Another case of caveat emptor. Many wineries will sell off those wines that will not meet their standards and on which they do not want their name to appear. Moral of the story is simple enough: Some unknown producers will supply fine wines but if the wine does not come from a producer whose record you know or if it comes without the appropriate appellation notices, don't buy it until you do some homework. That, after all is what critics were made for.

Best
Rogov

How about the opposite scenario - winery cannot sell all thier wine, so for cash flow they sell on the bulk market to someone who has a market. In this case, you are getting a bonus as opposed to de-classified wines.
I just say, try it, if you like it, enjoy
L

I'm not sure what the point of this is. Sure, these disgusting wines exist. But what does that have to do with us?

How about the opposite scenario - winery cannot sell all thier wine, so for cash flow they sell on the bulk market to someone who has a market.

Linda, Hi....

Depends.....let's say they have a great wine that for some reason does not sell, so they put on fresh labels with a more-or-less fictious name or, as in Australia, they sell the wine as clean-skins (bottles with no labels). Might win, might lose in such a situation because those clean-skins or fictitious labels are some good, some bad, some horrid. Depends on how much you're willing to gamble.

Best
Rogov