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NEWS: Consumer Reports Gives 7-11 Chardonnay top rating

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NEWS: Consumer Reports Gives 7-11 Chardonnay top rating

by Jenise » Wed Jun 09, 2010 3:32 pm

Yup, they're at it again. And yeah, that's 7-11 the convenience store.

Their rating is apparently based on a "limited edition" sample provided to them, which means that once all those AARP members are sold on the annointing of it as outstanding quality, like Two Buck Chuck they'll come back for more, lots more, no matter what it tastes like. Clever marketing, but I wish CR recognized the problem with the deliberate bait-and-switch it is.

http://www.huffingtonpost.com/2010/06/08/7-11-chardonnay-consumer_n_601094.html
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Re: NEWS: Consumer Reports Gives 7-11 Chardonnay top rating

by Mark S » Wed Jun 09, 2010 5:01 pm

Consumer Reports never has good wine reviews. Always mass market stuff that can be sold from Coast-to-Coast to the lowest common denominator.
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Re: NEWS: Consumer Reports Gives 7-11 Chardonnay top rating

by Jenise » Wed Jun 09, 2010 5:43 pm

Oh I know. I remember laughing at what I believe was their first set of wine reviews (also chardonnay) about eight years ago. I laughed, that is, until the bottles started showing up at the houses of people I cared about, people who were oh so proud of themselves to be serving Consumer Reports' #1 wine. And I suppose there's nothing really wrong with that as long as it gave them pleasure. I can say that while still finding it dismaying that that Consumer Reports would even attempt to rate wine.
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Re: NEWS: Consumer Reports Gives 7-11 Chardonnay top rating

by Robin Garr » Wed Jun 09, 2010 5:44 pm

Mark S wrote:Consumer Reports never has good wine reviews. Always mass market stuff that can be sold from Coast-to-Coast to the lowest common denominator.

I seem to recall that they're also vague about their tasting panel, but from past descriptions it sounds like ITB types whose background is not disclosed. I have a high level of trust in Consumer Union (although I don't naively believe that they always get everything right), but I'd like a little more transparency about the judges' specific qualifications and industry connections. Jenise, is that mentioned in this year's report?
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Re: NEWS: Consumer Reports Gives 7-11 Chardonnay top rating

by David M. Bueker » Wed Jun 09, 2010 6:54 pm

Robin Garr wrote:I'd like a little more transparency about the judges' specific qualifications and industry connections. Jenise, is that mentioned in this year's report?


I think they work for Cargill. :twisted: :wink:
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Re: NEWS: Consumer Reports Gives 7-11 Chardonnay top rating

by Jenise » Wed Jun 09, 2010 7:39 pm

Robin Garr wrote: Jenise, is that mentioned in this year's report?


Didn't read the article, Robin, just the aggregator article about it on HuffPo that I provided the link to.
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Re: NEWS: Consumer Reports Gives 7-11 Chardonnay top rating

by Clint Hall » Wed Jun 09, 2010 8:16 pm

Wine tasting is a quagmire for otherwise qualified critics and publishers. Several months ago we kicked around the New Yorker magazine's resident polymath, Adam Gopnic, who does stunningly well on subjects ranging from Jesus to the economy but bungled it when he wrote about tasting wine.
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Re: NEWS: Consumer Reports Gives 7-11 Chardonnay top rating

by Dave Erickson » Wed Jun 09, 2010 10:29 pm

Clint Hall wrote:Wine tasting is a quagmire for otherwise qualified critics and publishers. Several months ago we kicked around the New Yorker magazine's resident polymath, Adam Gopnic, who does stunningly well on subjects ranging from Jesus to the economy but bungled it when he wrote about tasting wine.


Did you read this?

http://www.newyorker.com/archive/2004/09/06/040906crat_atlarge

I await your finding of misstatements, etc.
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Re: NEWS: Consumer Reports Gives 7-11 Chardonnay top rating

by Robin Garr » Wed Jun 09, 2010 10:34 pm

David M. Bueker wrote:I think they work for Cargill. :twisted: :wink:

I guess vertical integration in the international food business bothers me a little more than it does you, David. You working toward a point here?
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Re: NEWS: Consumer Reports Gives 7-11 Chardonnay top rating

by Clint Hall » Wed Jun 09, 2010 11:22 pm

Yes, Dave, I read it. I read everything Gopnic writes for the New Yorker. I'm a Gopnic fan. As I recall, most of the postings on our thread about the article in question were critical, not just mine. For instance we had trouble with Gopnic's implication that because many people when blindfolded can't even tell the difference between red wine and white that means wine criticism is a lot of hokum and the public is making too much of a big deal about wine. But while it's true that blindfolded people often can't tell the difference, I think that doesn't support his conclusion (even though you and I know some wine criticism is hokum and sometimes we do make too much of wine). We respond to various cues, not just taste and smell, and one cue is often necessary to the understanding of others. A psychologist could do a better job of explaining this than I am, or just about any Japanese, given the traditional Japanese appreciation of the relative importance of the appearance of food and drink.

Dave, maybe now that I've responded to your question maybe you could return the favor and respond to mine. I recently told my enthusiatically Christian daughter she might like to read read the atheist Gopnic's recent excellent article on the historical Jesus, but now neither of us can find it, and a few copies of recent New Yorkers in my house are missing. Can you put your finger on the edition and give me the date. Shouldn't take you longer than it took me to write this post.
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Hmmm..

by TomHill » Thu Jun 10, 2010 9:04 am

Jenise wrote:
Their rating is apparently based on a "limited edition" sample provided to them, which means that once all those AARP members are sold on the annointing of it as outstanding quality, like Two Buck Chuck they'll come back for more, lots more, no matter what it tastes like. Clever marketing, but I wish CR recognized the problem with the deliberate bait-and-switch it is.


Not sure where the bait & switch is, Jenise. Are you sure this first "limited edition" is good (by CR standards) Chard and all the subsequent lots will be of lesser quality?
I would guess that their "limited edition" is a pretty substantial lot of wine.
Tom
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Re: NEWS: Consumer Reports Gives 7-11 Chardonnay top rating

by David Creighton » Thu Jun 10, 2010 9:49 am

can it be larger than the largest blending tank?
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Re: NEWS: Consumer Reports Gives 7-11 Chardonnay top rating

by David M. Bueker » Thu Jun 10, 2010 11:50 am

Robin Garr wrote:
David M. Bueker wrote:I think they work for Cargill. :twisted: :wink:

I guess vertical integration in the international food business bothers me a little more than it does you, David. You working toward a point here?


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