
Florida Jim
Wine guru
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Wed Mar 22, 2006 1:27 pm
St. Pete., FL & Sonoma, CA
David M. Bueker
Childless Cat Dad
36363
Thu Mar 23, 2006 11:52 am
Connecticut
michael dietrich
Ultra geek
246
Wed May 10, 2006 5:09 pm
West Linn, Oregon
Jon Peterson
The Court Winer
2981
Sat Apr 08, 2006 5:53 pm
The Blue Crab State
Bob Henrick
Kamado Kommander
3919
Thu Mar 23, 2006 7:35 pm
Lexington, Ky.
Bob Henrick
Kamado Kommander
3919
Thu Mar 23, 2006 7:35 pm
Lexington, Ky.
Hoke
Achieving Wine Immortality
11420
Sat Apr 15, 2006 1:07 am
Portland, OR
Bob Henrick
Kamado Kommander
3919
Thu Mar 23, 2006 7:35 pm
Lexington, Ky.
Hoke wrote:FYI, when it first came out, during the previous wine glut which spawned Two Buck Chuck, Black Box was the idea of a bright young guy to put decent Napa wine that was in oversupply at the time and therefore selling cheaply into a b-i-b.
It was an instant hit---largely because there was some quality wine in the box, also because it was tongue-in-chic packaging/marketing and was priced okay.
Not very long after that, the young guy sold out for a big profit to one of the major volume producers, and subsequent contents was subject to whatever large amounts of wine were globally available for minimum sums.
It's fair to say the original concept was, um, slightly altered.
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