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LA Times op-ed bashes Parkerization

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LA Times op-ed bashes Parkerization

by Robin Garr » Fri May 09, 2008 8:49 am

I just got this article in Email and thought it was too interesting not to pass on. It didn't come with a link, so I'm reproducing it in full, but if anyone can come up with a link, I'll edit this post to include only the intro plus a link:

From the Los Angeles Times "Opinion" Section, March 5, 2008:

"California wine? Down the drain.
Too much technology and a desire to play to the critics
have produced overblown, overpriced vintages."


By Alice Feiring

Alice Feiring is a journalist, food critic and the author of the forthcoming book, "The Battle for Wine and Love -- Or How I Saved the World from Parkerization."

The peaches squirt, the tomatoes drip, and don't get me started on the chew of the frisky, wild-yeasted bread. I love eating in California. Whenever I return from the Golden State to my New York City five-floor walk-up, I am laden down with the state's riches. So why is it that for the last 10 years I can't drink the wines?

Back in the late '70s, California whupped the French at wine competitions with offerings that were classily expressive and mostly low-tech. But, by the year 2000, California lost its way, something I attribute, in part, to the desperate desire for 95-plus-point ratings, that ultimate affirmation from top wine critics. Forget "Eureka," the new state motto can well be: "Anything worth doing is worth overdoing." Today's California wines are overblown, over-alcoholed, over-oaked, overpriced and over-manipulated.

When I first stopped drinking the Left Coast, it was because I was offended by the overuse of wood, boring flavors and lack of structure. The wines, many of which had plenty of edge and personality, seemed neutered to me. I soon learned that the other part of the story was that an arsenal of technology was deployed to make them that way: yeast, enzymes, tannin, oak and acid, as well as over-extracting techniques, micro-oxygenation, dialysis and reverse osmosis.

Even when winemakers shun these technologies and attempt a naturalish wine, their grapes are often picked so ripe -- all the rage since famed winemaker Helen Turley was anointed a grape goddess by famed critic Robert M. Parker Jr. back in the mid-1990s -- that all chance for complexity and interest is stripped away. There are so many strikes against the local wines -- not the least the taste and the cost -- that when I evaluate them, I think not in terms of whether I like them but whether I can tolerate them.

But take heart, Golden State, you're not alone in making what I consider to be undrinkable wine. About 90% of the rest of mondo del vino has been similarly corrupted. Mercifully, there are still a few beauties made, mostly in France, by vignerons who could care less what the critics think or even what the public thinks it likes. Instead, they make wines of authenticity. Try, for example, the cot (malbec) from the Loire's Clos Roche Blanche (under $20), which makes me conjure up violets floating through a chalk straw. Or Pierre Gonon's St. Joseph (under $40), which illustrates what syrah should taste like -- and it's not cherry vanilla.

Sure, France makes oceans of crappy stuff, but there is also an ever-expanding band of winemakers fiercely committed to working with, not against, nature. Their philosophy is spreading to Italy and slowly to the rest of Europe, while California has been slow on the uptake. And what's more, even with the beastly exchange rate, they are bargains compared with the pricey bottles from Napa or Santa Barbara counties.

This spring, I wondered if while I was otherwise occupied, California vintners had found the road to sanity. I took advantage of the flowering of spring distributor events in New York City. I went tasting and found too many wines still based on over-ripe fruit. Alcohol levels still flirted with those as high as port. Even wine from prized makers such as Heidi Barrett or the highly touted ones from Sea Smoke and Brewer-Clifton were disasters.

At one tasting, I stopped by a relative newcomer, Stewart Cellars. Michael Stewart, a Texan, told me he discarded the 2005 vintage because it tasted "too French." When asked what that meant, he replied "more earth than fruit." Then he added, "I want to make a California wine, not a French wine."

Dull, fruit-driven, alcoholic wines have become the incontrovertible wine identity of California. Or is there hope?

Two tables down, Napa winemaker Cathy Corison stood flanked by decanters and bottles. Her '03 Kronos was shockingly elegant. Her 1996 cabernet wore its gorgeous herbs unapologetically, with vibrancy. The wines weighed in at a miraculous 13.6% alcohol, compared with a more typical 14.9% and beyond. I asked her how she managed this remarkable feat, and she answered: "I don't make wine from prunes. I don't make Las Vegas showgirls."

Forever the cynic, I asked if she had perhaps reduced the alcohol with reverse osmosis. Her response was something along the line of: On a cold day in hell, I would. She has never followed the fashion; she has stayed true to her mission. There aren't many like her around.

Around the aisle from her stood a grinning Mike Dashe. I heard he recently made a wine so un-Californian he was at risk of deportation. It was made in a manner worthy of the French natural wine movement: organic, no added yeasts or trickery, no wood influence. It was a zinfandel with structure and earth and lightness. It also had a color that a famous wine critic might call "feeble."

"I can't show this to critics," Dashe said. "They'd be offended." It was delicious.

Maybe these two represent a fledgling natural wine revolution. If so, I'll certainly wave that flag. But until the overthrow is complete and more California vintners give making real wine a go, I'll always have France.
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Re: LA Times op-ed bashes Parkerization

by David M. Bueker » Fri May 09, 2008 10:23 am

An interesting perspective but about as biased as Fox News.

I just love ( :twisted: ) the idea that "fruit-driven" is a bad thing. There's nothing wrong with fruit. Sure it's great to have lots of other interesting aromatic/flavor elements in there as well, but to actually use "fruit-driven" as a pejorative is ridiculous. Some great, geeky wines are fruit-driven (many fine and interesting Beaujolais for instance, German Rieslings, etc).
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Re: LA Times op-ed bashes Parkerization

by Victor de la Serna » Fri May 09, 2008 11:10 am

Exactly, David. There are a number of code words - one is "fruit-driven", another one is "new oak" or even, more simply, "oak" - that were once totally positive for one crowd and have now become totally negative for a new crowd. Yet they are, in themselves, neither positive nor negative. They describe styles, techniques or winemaking tools that are favored both by conscientious, artisanal, terroir-respecting producers and by manipulators who make overdone monstrosities. Ms. Feiring has a tendency to tke refuge in code words. BTW, I sometimes suspect that she has little notion of viticulture – her comments on alcohol content seem to imply that high-alcohol wines are always the product of the growers' whims and not of climate, vineyard and grape variety conditions. Obviously, "high alcohol" is now another one of those code words, or code expressions…
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Re: LA Times op-ed bashes Parkerization

by Paul B. » Fri May 09, 2008 11:13 am

I would agree with David that a wine being fruit-driven isn't a bad thing in itself - let there be fruit driven wines, so long as not all the wines in the world are made in that mould.

Generally though, I like the tone of the article: I think it takes a justified shot at this über-maquillage-obsessed trend of internationalization that has clearly spread beyond California to include so many other regions. So many wines are "tailor manufactured" today - and when the "everyday" price point level gets saturated with them to the point that the styles we once knew become scarce, then that's a bad thing IMO.
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Re: LA Times op-ed bashes Parkerization

by David M. Bueker » Fri May 09, 2008 11:54 am

Paul,

I would take exception to your comment on the everyday price point. If we consider the quality of everyday wines in the past there has been a huge improvement. Forgetting stylistic preferences, Yellow Tail is a huge step up in quality from the Turning Leaf of the early '90s. This is what the mass-market wants, or they would never have bought it in the first place. Heck they used to buy Gallo Hearty Burgundy!

We're never going to turn the public at-large to Muscadet, artisinal Beaujolais and Grüner Veltliner. There isn't enough of it anyway, and if someone tried to make enough of it they would be forced into industrial methods and thus deemed a heretic to wine.
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Re: LA Times op-ed bashes Parkerization

by Dan Donahue » Fri May 09, 2008 12:02 pm

I drank a lot of traditionally made, non-interventionist Chianti in the 70s (it was cheap and I was in grad school); no way would I want to drink that plonk again. There is a ton of good wine out there--including CA--and I see no reason to be shoehorned into one style by RP, Alice whoever or anyone else.
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Re: LA Times op-ed bashes Parkerization

by Thomas » Fri May 09, 2008 12:07 pm

Making news has become the preferred way to make news rather than to say something that is actually news making.

Like Victor, I see an obvious strong opinion coupled with either minimal understanding of viticulture and winemaking or a desire not to go into real details and just, well, make news.

My caveat, to show I am not attacking anyone: I don't like big, overdone wines either. But I also don't much like generalizing.
Last edited by Thomas on Fri May 09, 2008 12:11 pm, edited 2 times in total.
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Re: LA Times op-ed bashes Parkerization

by Paul B. » Fri May 09, 2008 12:09 pm

David,

Point taken - I admit that I wasn't yet into wine in the early 90's. I was sort of thinking about Pinotage (my favourite red) and how it has changed since the early part of this new century, but maybe it's a bit of an extreme example.
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Re: LA Times op-ed bashes Parkerization

by Oliver McCrum » Fri May 09, 2008 2:15 pm

Victor de la Serna wrote:Exactly, David. There are a number of code words - one is "fruit-driven", another one is "new oak" or even, more simply, "oak" - that were once totally positive for one crowd and have now become totally negative for a new crowd. Yet they are, in themselves, neither positive nor negative. They describe styles, techniques or winemaking tools that are favored both by conscientious, artisanal, terroir-respecting producers and by manipulators who make overdone monstrosities. Ms. Feiring has a tendency to tke refuge in code words. BTW, I sometimes suspect that she has little notion of viticulture – her comments on alcohol content seem to imply that high-alcohol wines are always the product of the growers' whims and not of climate, vineyard and grape variety conditions. Obviously, "high alcohol" is now another one of those code words, or code expressions…


Victor,

Given that Feiring was explicitly referring to CA wines, I don't think her remarks about alcohol go far enough; many expensive CA red wines these days are picked at very high levels of sugar, then either watered or de-alcoholised to make them vaguely palatable. (In other words, her '14.9%' may have been much higher potential alcohol.) And yes, this is a decision that winemakers make; there have been articles in Wine Business Monthly by a grower discussing this phenomenon (ie wineries requesting fruit picked at extremely high Brix, and the problems caused by this for growers).
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Re: LA Times op-ed bashes Parkerization

by David M. Bueker » Fri May 09, 2008 2:29 pm

Oliver,

She still paints with too broad a brush. If she is going to do that she might as well admit the truth: 95% of all the wine IN THE WORLD is crap. Only 5% (or less?) is something we would even consider criticising or heaven forbid, drinking.
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Re: LA Times op-ed bashes Parkerization

by Ian Sutton » Fri May 09, 2008 2:33 pm

I don't like big overdone wines and I don't like big overdone journalism.

There are some valid points lost in one-sided, over-egged, over-stated pursuit of a story.

Ironic really :lol:

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Re: LA Times op-ed bashes Parkerization

by Oliver McCrum » Fri May 09, 2008 3:03 pm

David M. Bueker wrote:Oliver,

She still paints with too broad a brush. If she is going to do that she might as well admit the truth: 95% of all the wine IN THE WORLD is crap. Only 5% (or less?) is something we would even consider criticising or heaven forbid, drinking.


The strange problem in CA, though, is that many, perhaps most, of the best* producers are making wine in a particular overblown style. It isn't a quality problem, in the sense of defects, it's a stylistic choice they are making; it's quite conscious; and I agree with Feiring that wines made that way taste horrible. As I said above, I think she sort of misses the alcohol problem, in that the wines are actually picked far riper than the alcohols suggest, in order to achieve 'fruit forward' prune flavors and falling-off-the-bone tannins. (While we're at it, there is nothing wrong with the presence of fruit in wine, obviously, but the kind of producers who actually use the phrase 'fruit-forward' are run by the marketing types and not something I'd drink either.)

Although some would criticise a tendency in the Old World towards higher alcohol, I have seen no such mass movement towards deliberate extreme late picking in Italy, the country I know best, and very hot climates obviously tend to produce higher natural 'background' levels of alcohol. Again, this tendency towards very late picking in CA is a choice, a relatively recent one, and is not simply due to growing conditions.

* the most expensive, anyway
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Re: LA Times op-ed bashes Parkerization

by David M. Bueker » Fri May 09, 2008 4:24 pm

Oliver,

It's interesting to me that most of the California wines I hate are the "mid-priced" offerings. When I get the rare chance to taste Harlan, Shafer Hillside Select or something like that I inevitably enjoy it. There's a few others as well. I get the sense that these wines are made in those lucky spots (the Grand Crus of California if you will) that can make great wines that have tons of fruit and carry it and their alcohol well.

When I try the wanna-bes I am inevitably disappointed or horrified by the pruney flavors you describe and out of balance alcohol. It's as if the producers are pushing the site too far.
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Re: LA Times op-ed bashes Parkerization

by Bob Henrick » Fri May 09, 2008 9:40 pm

Robin, lets see if this link will work

http://search.latimes.com/search?q=park ... nail_small
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Re: LA Times op-ed bashes Parkerization

by Victor de la Serna » Sun May 11, 2008 11:59 am

Oliver McCrum wrote: And yes, this is a decision that winemakers make; there have been articles in Wine Business Monthly by a grower discussing this phenomenon (ie wineries requesting fruit picked at extremely high Brix, and the problems caused by this for growers).

Of course it is.I should know. I'm a winemaker too. But a 14.9% alc. content is not an automatic sign that grapes were picked when overripe, at absurdly high Brix. Even in California. Take the many Ridge Vineyards zins nearing 15% alc. I can assure you that Paul Draper doesn't allow grapes to be picked when overripe...
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Re: LA Times op-ed bashes Parkerization

by Brian K Miller » Sun May 11, 2008 1:06 pm

But sadly, most wine makers are not Paul Draper.

I agree with her vis a vis Heidi Barret. My mouth still puckers when I remember that awful 15.6% abv Sangiovese she made that I sampled at Oakville Wine Co. (Showkett was the label) Just nasty, and it was $80!

I guess I suffer from confirmation bias, as I agree with a lot of what this article says....Nonetheless, there are big blowsy wines that I have to admit that I enjoyed. Overall, though...fruit forward IS a perjorative to me, generally :twisted:
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Re: LA Times op-ed bashes Parkerization

by David M. Bueker » Sun May 11, 2008 1:27 pm

Brian K Miller wrote:Overall, though...fruit forward IS a perjorative to me, generally :twisted:


Then you had better skip those high alcohol German Rieslings. :twisted:
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Re: LA Times op-ed bashes Parkerization

by Brian K Miller » Sun May 11, 2008 6:31 pm

Oops. caught in an over-generalization. :twisted:

I do like Riesling, though. :)
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Re: LA Times op-ed bashes Parkerization

by ChefJCarey » Sun May 11, 2008 7:06 pm

There was a time long ago when I wanted to be a winemaker. I lived in Berkeley at the time. I corresponded with Amerine and Winkler. I wanted to live in the Napa Valley.

But, something did happen to the industry in California. I'm not sure it was just one thing - or person - either. (For instance, I can't ever remember Parker steering me wrong on a Rhone.)

I think things worked out for the best. I moved to Oregon.

I sit here amidst the most natural wine-making going on in the country. In the middle of Yamhill County in an an almost perfect terroir for pinot noir - and they're getting the hang of syrah. Natural growing, minimum intervention, and gravity-feed wineries are the norm, not the exception.

For once, I have no complaints.
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Re: LA Times op-ed bashes Parkerization

by Dale Williams » Sun May 11, 2008 9:05 pm

One of those stories where I mostly agree with the author on gist, but the polemic tone devoid of nuance makes me reluctant to actually embrace the article.
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Re: LA Times op-ed bashes Parkerization

by Mark Noah » Mon May 12, 2008 2:33 am

I believe the girl is still pissed off at being kicked off EBob. Check out her Blog. She is a writer using Parker's fame as a stepping stone for her own gain.

Kind of like Elin McCoy writing a book about Parker without any authorization (subject-wise)to do so. Hasn't done much for her; won't do much for Feiring. Feiring at least has some writing skills although not very good at content. Maybe the two of them should get together.
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Re: LA Times op-ed bashes Parkerization

by Dale Williams » Mon May 12, 2008 8:12 am

Mark Noah wrote:Kind of like Elin McCoy writing a book about Parker without any authorization (subject-wise)to do so. Hasn't done much for her; won't do much for Feiring. Feiring at least has some writing skills although not very good at content. Maybe the two of them should get together.


I actually enjoyed McCoy's book. Biography would be pretty dull if it only consisted of authorized hagiographies. Still, the vast majority of that book was admiring of Parker.
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Re: LA Times op-ed bashes Parkerization

by JC (NC) » Mon May 12, 2008 11:18 am

Quote from David Bueker:

When I get the rare chance to taste Harlan, Shafer Hillside Select or something like that I inevitably enjoy it. There's a few others as well. I get the sense that these wines are made in those lucky spots (the Grand Crus of California if you will) that can make great wines that have tons of fruit and carry it and their alcohol well.

I'm just back from the Charlotte Wine and Food weekend (will post notes sometime this week.) In my spare time I was reading "Bacchus and Me" by Jay McInerny. He makes a point about how some of the best grapes (and wines) in California come from the hillsides rather than the valley floor--Diamond Mountain, Shafer Hillside Select, Harlan estate, etc. He also mentions the tendency to overcrop in the valley whereas the steep slopes stress the vines and act as a natural restraint on the crop size. The producers in the Rutherford and Oakville districts who restrict crop size and don't allow the grapes to raisin or "prune" on the vines can still produce elegant wines but that is not always their intent.

(Jay McInerny and Robert Paker seem to have mutual admiration for each other and Mr. McInerny does go on quite at length about Helen Turley and her followers but that doesn't negate some of his sound wine writing--such as, for me, his praise of Volnays.)

I was pleased to discover two or three California Chardonnays this past weekend that are light on oak and well-balanced, food-friendly. and would be refreshing summer sipping. More later. Also had a chance to speak to Kathy Joseph and Mac MacDonald and several other winemakers but missed seeing Dick Ward who was around Friday evening but not at the events I attended on Saturday.
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Re: LA Times op-ed bashes Parkerization

by Brian K Miller » Mon May 12, 2008 9:59 pm

I actually tasted through the Corison line of wines today (inspired by this post). Definitely not the standard Napa cabs. :P Very very lean, austere, high acidity. Bright cherry rather than the dark currant and black fruit I am used to. Not sure about typicite or how well they say "Napa" or "Rutherford" though.

The 1998 Napa Valley was still very lively, energetic. Almost reminded me of some of the "Natural" wines I have been tasting through.

Not sure these wines "work" very well in a tasting room situation by themselves. They badly need food. .
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