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Matt Kramer on Moët et Chandon law suit.

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Bob Ross

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Matt Kramer on Moët et Chandon law suit.

by Bob Ross » Wed Jan 23, 2008 4:15 pm

I may have missed seeing this item on WLDG -- if so, apologies, but I found Matt Kramer's writeup very amusing:

On January 16 the local court for the Paris region found against the Champagne producer Moët et Chandon and the restaurant group Brasseries Flo (which owns 15 restaurants, including such famous Parisian establishments as Bofinger, Balzar, La Coupole, and Vaudeville) for their joint promotional campaign for a rosé Champagne using the slogan "La nuit est rose" ("the night is pink"), accompanied by a photograph of a bottle of Moët rosé Champagne surrounded by rose petals.

The use of this phrase, the court said, "creates an association of ideas between the consumption of rosé Champagne and seeing 'la vie en rose,' which in everyday usage signifies having a euphoric approach to life."

Demonstrating that it wasn't taken in by subversive subliminal imagery, the court showed its contextual chops by noting that Moët's promotional photo "accentuated by the pink color against a black background that symbolizes the night refers to a party, the effervescent rose petals reinforcing the idea of euphoria. "It was precisely this sort of symbolic imagery," the court declared, "that the legislature wanted to limit in the interests of public health, allowing instead only the most objective references possible."

In an era of political correctness — usually seen by Europeans as an American affliction — the French have gratifyingly made us seem a model of sensibility. Fueled by a law only a Jacobin could love, two different French courts have managed, in the space of little more than a week, to both trample on freedom of the press and proclaim that in France, of all places, la vie en rose is not worth living.

One can only wonder what Edith Piaf would be singing today — and where?
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Gary Barlettano

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Re: Matt Kramer on Moët et Chandon law suit.

by Gary Barlettano » Wed Jan 23, 2008 5:27 pm

Ionesco, Adamov, Beckett and Genet could not have written the scene better.
And now what?
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JC (NC)

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Re: Matt Kramer on Moët et Chandon law suit.

by JC (NC) » Wed Jan 23, 2008 6:27 pm

incroyable!
Edith Piaf, I am certain, would be singing the blues.

And these are ads directed towards adults--not the Joe Camel cartoon character that Americans thought might entice youth to smoke.
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Peter Gatti

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Re: Matt Kramer on Moët et Chandon law suit.

by Peter Gatti » Fri Jan 25, 2008 2:39 am

Mind-boggling what changes a few years can bring. In 2001, I landed at De Gaulle, walked into the main concourse from my plane and the first thing I saw was at least 200 Frenchmen/women standing under a 2-meter tall Défense de Fumer sign....

SMOKING

what are they drinking/eating/smoking over there that political correctness now rules the land of the "moi, je m'en fou"
attitude?
Be good to yourself...

Peter

Disclosure: I run a small wine and spirits shop in Austin, Texas.
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Alejandro Audisio

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Re: Matt Kramer on Moët et Chandon law suit.

by Alejandro Audisio » Sat Jan 26, 2008 6:04 am

The good Rose is Dom.... no wonder they got busted... :twisted: :lol:
Alejandro Audisio - drink wines from the RIGHT side of the Andes!!!
ITB in Buenos Aires, Argentina
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Re: Matt Kramer on Moët et Chandon law suit.

by James Roscoe » Sat Jan 26, 2008 11:57 am

Matt Kramer is one of the main arguments for the continued existence of the Spek. However in this case I think he may be simplifying what is a fairly complex issue both in the U.S, in France, and in othe western countries. The carnage on the roads wrought by people who are unwilling to control themselves is a serious problem. While laws limiting advertising may be a simplistic and ultimately wrong-headed methad of controlling this and other alcohol-related problems, these laws enjoy support well beyond the neo-prohibitionist crowd. There is much more at work here than political correctness. The issue of alcoholism and drunk driving are a complex issues that deserve a more rationally thought out response than has been given so far in any jurisdiction.
Yes, and how many deaths will it take 'til he knows
That too many people have died?
The answer, my friend, is blowin' in the wind
The answer is blowin' in the wind.

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