Jeff Grossman/NYC wrote:Interesting, Graeme! Do you think there is any effect on the order of adoption due to the cost of having to re-tool the bottling line?
I don't know any specifics for wineries in the sense of replacing one line with another, or anything like that. I know some very small producers weren't going to change until they'd used up stocks of existing packaging materials - capsules, corks & bottles. In the early days, the screwtop bottles were priced at a premium as well, since they were all imported from France, so lots of people adopted a 'wait-and-see' attitude. Not any more. And at one stage in 2004, winemaker Andrew Pirie told me (when in Tasmania) that demand for screwcapping equipment was outstripping supply. I imagine by now that it's all pretty straightforward.
Maybe in the early days wineries contracted out their screwcap bottling but continued the cork line themselves - I don't know. But you walk into an Australian bottle-shop these days and find the following locally-made screwcapped wines:
- virtually all rieslings, sauv-sem blends and other aromatic whites
- the vast majority of chardonnays (the exceptions scattered all over the price range)
- most pinot noir made by larger volume makers
- a broad mix of other reds although probably less than half; again spread right across the price range - there are plenty of $100 reds under screwcap and the number is increasing. But there are still $8 bottles under cork too.
New Zealand-made wines are even more 'screwcapped' than ours, and there's little doubt that Australian inporters are encouraging Old World makers to use screwcaps on their bottles intended for the Australian market.
The changeover was generally driven by the smaller, progressive makers. The giants - Hardys, Orlando, Southcorp, etc. were happy enough to change some rieslings at the start, but were generally conservative, although there's little enough resistance left by now. The conservatives/cults who sell out like *that* (snaps finger) - Mount Mary, Wendouree, Rockford, Yarra Yering haven't shown signs of changing yet. I mentioned Giaconda earlier, who lost almost an entire vintage to bushfire smoke damage, so decided to sell the following vintage
en primeur to help cash-flow; as part of the deal they allowed punters to choose their seal, and got a 50/50 response. Would that the Bordelais would do the same... Henschke are putting some Hill of Grace under screw I believe; if Penfolds release Grange and other top reds that way then the dam will definitely have burst.
I wouldn't discount the evangelical efforts of Australian flying winemakers in the northern vintage either. They'll bring the doubting winemakers around. It's the fear of the public response that stops the change. That's why the guys who have the inherent demand and reputation can make the difference.
cheers,
Graeme