by Paul Rainbow » Mon Sep 12, 2011 11:48 am
Many thanks again, Andrew. Every good worker deserves a fair wage. I hope smaller wineries (and the grape sellers behind them) will all be able to hold their own in healthy competition with big businesses. Surely the marketplace is a large enough pond for fish of all sizes.
When music recordings hit the market after the World Wars, at first there was concern that attendance at concerts might suffer. But in the long run it's worked the other way. Masses of people who had never had access to fine music got interested. Let's hope the finest wineries too are lifted by the wave as many people who once considered wine a dispensable luxury discover they can have it after all within an average budget.
As I look at my own tasting pattern over the last year and a half, I see approximately:
$0-6///34%
$6-9///27%
$9-12///25%
$12-15///9%
$15+///5%
So I seem to have been mirroring the national curve roughly, with slightly smaller percentages on the extreme ends. But now I do have to find ways to scale back at the center. Most of those purchases were bottles. Boxes for everyday may be a large part of the answer.
Last edited by Paul Rainbow on Tue Sep 13, 2011 8:41 am, edited 1 time in total.