Jenise wrote:Everybody doesn't need to carry everything. .
Thank you, Jenise. In October it will be a year of being open. I can say time flew, but I don't remember the time, all I have been doing is working...
You bring up a good point, and that is one I have been in debates with many family members. "You need to carry Santa Margherita Pinot Grigio" , "Yellow Tail Syraz is a must, people love it..." "What, your not carry Kendal Jackson?"
I can go on, but, I believe people are beginning to be more daring and learning to try different grapes. However, I still "bend" for some customers, because, they are my customers and I have a family to feed. But, I learned that you CAN NOT please everyone. When I first opened the store I did stray from my initial business plan. I cannot tell you how many cases of wine I got for customers that were just sitting in my cellar for months... I was trying to please everyone...
I got to a point when I become more comfortable saying, "Sorry, I do not carry "X" wine, but, tell me what it tastes like and I can find something comparable." Most people are often open to it and most consumers, I believe, are still discovering their palates, that if I offer a wine with the same grape or similar style, they end up liking that one better. In addition, I can save them some money. And with a little education, discover there are numerous styles of the same grape (ie "Terroir") and that there are numerous grapes. Thats when I offer them to come to my free Tastings on Saturdays or sign up for our wine classes...
However, some people only drink the same wine or are getting a gift for someone who only drinks this wine, etc... And I understand, and if they live in the neighborhood, I may carry a case or two. And when they are ready, then maybe, they will try something different. But, only when they are ready.
That is the beauty of wine, it is complex, and if affects everyone differently...
